Doing new things!!

Seth Godin writes:

Most organizations need a good reason to do something new.

All they need is a flimsy excuse to not do something for the first time.

And they often need a lawsuit to stop doing something they're used to.

Well if there is one lesson that young MBA Consultants should remember while they're on an assignment, I want it to be the above. It ain't so difficult to find out new ideas for your business but it is a great problem to get people to do new things to translate that idea in action. We better give them a good reason every time we tell them to do something new.