What kind of smile do your customers see?

How do you show your customers that you care? In answer to Prof. Francisco Bernardo's question, a student mentioned that you serve them with a smile. Prof. Bernardo wanted to know what kind of smile should we show to the customer. He emphasized that we should not treat this issue as trivial. For a smile to convey that we care for the customer, it has to be 'sincere' and it has to look so. You may not be aware but your smile may be perceived as mischievous or mocking. You can get your people trained to smile sincerely. Encourage them to practice this skill. Other ways to show you care is by keeping a direct eye contact and calling them by their name. Small things like this help build trust and relationship with your customers. Lesson we must not forget.